LUNA PR
BEAUTY, WELLNESS , LIFESTYLE, DESIGN, COMMUNICATIONS
Luna PR is a full-service PR, communications, partnerships, and business consulting agency working with mission-driven start-ups.
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PAST & CURRENT CLIENTS
Royal Botania -Belgian luxury outdoor furniture known for its European designs and unparalleled craftmanship
Harbour Outdoor – Modern luxury furniture brand promoting Australian effortless design and sustainability.
sundays – Non-toxic nail care brand and studio, championing nail care as a form of self-care.
APTO Skincare – Accessible, clean skincare for busy moms, stocked in Anthropologie, Target, and Walmart.
Sahajan – Ayurvedic skincare brand, proven by science, available at Detox Market and Credo Beauty.
WERULE – Womens mentorship community and app honored by the United Nations and New York City Mayor.
Pendulum - A lifestyle events brand and digital community that curates in-person experiences for a global network for accomplished professionals.
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EVENT ACTIVATIONS
Saks Fifth Ave – Beauty 2.0 VIP launch
Henri Bendel – Valentines Day event
Sakara Life – Mothers Day community event
Marie Claire – The Next Big Thing Pop-Up
Terez Pop-Up – Holiday pop-up with manicures & nail art
Gurneys Resort – Summer pop-up with manicures
LinkedIn – Wellness employee day pop-up
SAP – International Womens Day pop-up
E by Equinox – Mothers Day pop-up
Prabal Gurung – NYFW Show 2021, 2022
French Connection – NYFW Show 2020, 2021, In-store
Monique Lhuillier – Bridal Press Event
Royal Botania - New York Design Center x Galerie Magazine
Holiday House - Hamptons Interior Design Showhouse
Harbour Outdoor - Coachella x Rachel Zoe Pop Up
Galerie Magazine - New York Design Center x Royal Botania Womens History Month Panel
Visa - She’s Next, Empowered by Visa pop-up
CASE STUDY 1.0
Royal Botania
PRESS: Architectural Digest, Modern Luxury Interiors, Interior Design, Hamptons, Galerie, Aspire Magazine
PARTNERSHIP: Royal Botania elevated the outdoor spaces of the Thayers and Roundtree Hotel in the Hamptons with its signature modern luxury furniture, blending seamlessly with the property's coastal charm. Featured in Modern Luxury Interiors Magazine, the collaboration not only enhanced the guest experience but also draws notable press attention, positioning the hotel as a design-forward destination for sophisticated travelers.
CASE STUDY 2.0
SAHAJAN SKINCARE Ayurvedic skincare proven by science stocked in Detox Market & Credo Beauty
AWARDS: Winner of Clean Beauty Cosmo 2023 Best Body Oil
PRESS: Forbes, Harper's Bazaar, Glamour, Byrdie, MindBodyGreen, Cosmopolitan, Oprah, Instyle, Elle
PARTNERSHIP: Sahajan became the first Ayurvedic brand to partner with The James NoMad Hotel in New York City, bringing ancient wellness to modern hospitality. To celebrate the launch, the brand hosted immersive Ayurvedic activations for guests, offering personalized rituals and product education. As part of the hotel’s signature “Insomnia Cart” — a curated in-room experience designed to help guests sleep better — Sahajan’s products are now available for purchase, enhancing the guest experience with natural, science-backed solutions for restful nights.
CASE STUDY 3.0
sundays
PRESS: Architectural Digest, Modern Luxury Interiors, Interior Design, Hamptons, Galerie, Aspire Magazine
PARTNERSHIP: NYFW × VISA X SUNDAYS We partnered with Visa, the sponsor of NYFW’s “The Shows”, to create an exclusive collection of custom Sundays nude polish sets designed for all skin tones. These sets were featured in a unique vending machine at Spring Studios, offering guests a convenient and innovative way to shop. Alongside other products by female founders, the polish boxes were well received, with proceeds from the vending machine sales donated to a women’s charity of our choice. This collaboration not only celebrated diversity and female entrepreneurship but also leveraged the excitement of NYFW to support meaningful causes.